Biggie Group enhances its influencer marketing capabilities by acquiring Beastly, an agency known for performance-driven campaigns.

Information on the Target

Beastly is an agency well-regarded for its focus on performance marketing and the measurement of advertising campaigns within the influencer marketing sector. Known for its innovative approach, Beastly has developed a reputation for effectively connecting brands with influencers, ensuring that campaign results are accurately tracked and data-driven insights are provided.

This acquisition aligns with Biggie Group's strategic objectives to enhance its marketing capabilities, providing clients with comprehensive solutions that combine creative strategies with measurable business outcomes.

Industry Overview in the Target's Specific Country

The influencer marketing industry has seen exponential growth in recent years, particularly in Europe where digital media consumption is at an all-time