General Atlantic has acquired a 7% stake in Balaji Wafers, a leading Indian snack food company, for INR25 billion (approximately USD 282 million).
Information on the Target
Balaji Wafers, a prominent snacks manufacturer based in India, specializes in the production of a diverse range of snack foods, particularly potato chips and other associated treats. Established as a household name in India, the company is renowned for its quality and variety, catering to a broad consumer base that enjoys its innovative flavors and traditional offerings.
With a strong presence in regional markets and an expanding footprint nationwide, Balaji Wafers has become a significant player in the Indian snack food industry. The company’s commitment to quality and operational excellence has allowed it to achieve considerable growth, making it an attractive target for investment.
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Industry Overview in India
The Indian snack food industry is one of the fastest-growing sectors within the country's food and beverages landscape. This growth is fueled by rising consumer demand for convenient and ready-to-eat products, as well
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General Atlantic
invested in
Balaji Wafers
in
in a Other Private Equity deal
Disclosed details
Transaction Size: $282M