MyVariations has secured a minority investment from Geneo Capital to support its expansion into European markets while ensuring liquidity for its existing shareholders.

Target Information

Founded in 2020 by Alexis and Martin Thiebaut, MyVariations is a leading French company specializing in oral health. The company has revolutionized a market traditionally dominated by established players who are often slow to innovate and disconnected from end users. MyVariations has established a unique and virtuous model centered on an extensive and coherent product range for users, which includes electric toothbrushes, toothpaste, and moral support resources, among others.

Continual innovation, driven by active listening and co-creation with its user community, is a cornerstone of MyVariations' success. The company employs a selective distribution strategy that includes physical and digital channels, working closely with oral health professionals. Their agile and effective marketing strategy is designed to align closely with user expectations and needs. Additionally, MyVariations offers a rich and collaborative ecosystem involving hundreds of thousands of users, over 5,000 pharmacies, numerous dentists, and the UFSBD, fostering continuous improvement, pedagogy, and transparency.

MyVariations is committed to sustainability, with products designed to minimize environmental impact. As the first French new-gen actor,