GENDA is set to acquire Filico Japan, a luxury mineral water producer, in a strategic move to expand its Food & Beverage business and leverage its entertainment venues for increased sales opportunities.

Information on the Target

GENDA (ticker: 9166) has recently announced its acquisition of Filico Japan, a company based in Minato, Tokyo, that specializes in the manufacturing and sale of high-end mineral water known as "Jewelry Water." This premium product is distinguished by its elegantly designed bottles, making it a luxury offering in the beverage sector. By incorporating Filico Japan into its operations, GENDA aims to enhance profitability within its Food & Beverage division.

The Jewelry Water brand has garnered a reputation for quality, and GENDA intends to leverage its amusement facilities, such as game centers and karaoke establishments, to broaden its sales opportunities. The financial health of Filico Japan indicates a positive outlook, with projected revenues of 267 million yen, operating profits of 120 million yen, and net assets of 104 million yen for the fiscal year ending April 2025.

Industry Overview in Japan

The bottled water market in Japan is characterized by a growing consumer preference for premium products, as health-conscious customers increasingly seek purity and quality in