GCP expands its portfolio with strategic investments in Nurtur, Optima Partners, and Strata FSC, focusing on sustainable value and innovation in the UK marketing technology sector.

Information on the Target

In 2025, GCP has shown remarkable progress in its portfolio, particularly through the expansion of its strategic partnerships. This year is marked by the addition of three innovative companies: Nurtur, Optima Partners, and Strata FSC. Nurtur, a leader in lead generation and marketing automation tailored for the estate agency and home mover sector, has established itself as an essential player, enhancing client engagement and advancing its AI capabilities. Meanwhile, Optima and Strata FSC are recognized for their profound expertise in applied data, machine learning, and system transformations, serving clients worldwide.

The commitment to long-term growth and sustainability is evident in the investments that GCP has made. These partnerships are built on a foundation of technology, data-driven insights, and a strong ambition to drive innovation within their respective industries.

Industry Overview in the Target’s Specific Country

The UK marketing and technology sectors have been rapidly evolving, driven by innovative firms looking to leverage data and AI capabilities for operational excellence. The rise of digital marketing solutions is transforming how businesses engage with customers, demonstrated