User Vision, an Edinburgh-based user experience consultancy, has secured a six-figure investment from the British Business Bank’s Investment Fund for Scotland to support its growth and enhance its leadership team.

Target Information

User Vision, based in Edinburgh, is a leading user experience consultancy that specializes in accessibility for both digital and physical products and services. Established as one of the first dedicated UK consultancies in its field, User Vision employs a range of comprehensive research methodologies, including surveys, interviews, focus groups, and behavioral studies. These approaches provide organizations with valuable insights into customer needs, pain points, and motivations, enabling them to develop user-centric strategies that enhance engagement, accessibility, and overall satisfaction.

Over the past 25 years, User Vision has collaborated with more than 350 clients in over 50 countries, cultivating long-term partnerships with prominent organizations such as Emirates, NHS, People’s Postcode Lottery, and Vodafone. This extensive experience solidifies its reputation as a trusted partner in the user experience domain.

Industry Overview in the UK

The user experience (UX) market in the UK is currently thriving, driven by an increasing focus on customer-centric design across various sectors. As businesses adapt to the rapid digital transformation, the UK UX market was valued at approxima