ANTA Sports Products is acquiring a 29.06% stake in PUMA for €1.5 billion, becoming the largest shareholder and aiming to enhance collaboration while supporting PUMA's independent strategies.

Target Information

ANTA Sports Products, a leading Chinese sportswear company, has recently entered into an agreement to acquire a 29.06% ownership stake in the globally recognized sports brand PUMA for approximately €1.5 billion (around $1.6 billion) in an all-cash transaction. This acquisition will position ANTA as the largest shareholder in the publicly traded German sportswear group. The acquisition is expected to finalize by the end of 2026, pending regulatory approvals and standard closing conditions.

The stake is being purchased from Groupe Artémis, the investment arm of the Pinault family. ANTA's strategic intent behind this acquisition is to enhance its global footprint while supporting PUMA’s existing management and brand identity, instead of initiating a takeover.

Industry Overview

In recent years, the sportswear market in Germany has demonstrated robust growth, driven by increased consumer awareness around fitness and lifestyle apparel. The German sportswear sector is characterized by its compe