Fruity Line has acquired Fruity King B.V. and Fruit Industry Production B.V. to enhance its premium cold-pressed juice and smoothie offerings while capitalizing on synergies and market expansion opportunities.

Target Company Overview

Fruity Line, a leading producer of premium cold-pressed juices and smoothies, has acquired Fruity King B.V. and Fruit Industry Production B.V. Fruity Line has established itself as a rapidly growing company that collaborates with its clients to develop and produce healthy vegetable and fruit juice and smoothie concepts. Fruity King, based in Barendrecht, boasts over 25 years of experience in juice and smoothie production, marketing its products through its own brands, Fruity King and The Fruit Lab.

The relationship between Fruity Line and Fruity King is deeply rooted, as both companies share a common founder and have previously collaborated in various areas. Their corporate cultures and philosophies are closely aligned, creating a strong foundation for this acquisition. Joining Fruity Line will enable Fruity King to further enhance product quality and service, ensuring sustainability for the future. Additionally, this partnership opens up numerous opportunities and complements Fruity Line's rapid expansion across Europe, following its recent acquisition of volumes from French player Ulti earlier this year.

Industry Overview in the Netherlands

The juice and smoothie industry in the Netherlands has experienced steady growth driven by rising health consciousness among consumers. The market is characterized by an increasing demand for natural ingredients, innovation in flavors,