Platinum Equity has acquired E&A Scheer, the leading global blender and vendor of premium rum, to capitalize on the growth potential of the premium rum market.
Information on the Target
Platinum Equity has officially acquired E&A Scheer, a prominent specialist in premium rum blending and the largest global vendor of bulk premium rum, from The Riverside Company. Founded in 1712 and headquartered in Amsterdam, Netherlands, E&A Scheer has established a formidable reputation in the rum industry, focusing on sourcing and blending high-quality, custom-made rum blends specifically for business-to-business clients.
The company operates its blending facility at its Amsterdam headquarters, while its aging facilities, including the subsidiary The Main Rum Company, are located in Liverpool, United Kingdom. E&A Scheer provides a diverse range of customers with exceptional value-added services, including the production of premium multi-source rum blends and access to rare, aged single casks.
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Industry Overview in the Netherlands
The rum industry in the Netherlands has been evolving, thanks in part to the growing trend of premiumization and the rising popularity of craft brands. As consumers continue t
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