Veeton, a French generative AI platform for fashion and e-commerce visuals, raised €2 million in pre-seed funding led by Founders Future and Armilar Venture Partners to accelerate its technology development and market presence.

Information on the Target

Veeton is an innovative generative AI platform based in France, founded by three alumni from prestigious institutions, Polytechnique and HEC. The company specializes in creating visuals for fashion brands through its proprietary models, significantly enhancing the efficiency and cost-effectiveness of the traditional photoshoot process. By utilizing a simple flat image of a garment, Veeton's technology can generate an infinite array of publish-ready visuals, accommodating various model morphologies and styles, all accomplished at a production cost up to ten times lower than conventional methods.

The start-up aims to facilitate the digital transformation of retailers, allowing them to swiftly transition their collections online while maintaining high productivity and operational efficiency. Veeton not only offers economic advantages for fashion brands but also promotes inclusivity, as its virtual photoshoots incorporate diverse body types, providing a personalized online shopping experience.

Industry Overview

The fashion and e-commerce sectors are undergoing rapid digital transformation, especially in France, where businesses are increasingly seeking innovative solutions to remain competitive. This shift is being driven by changing consume