Onton, an AI-powered furniture shopping platform, raised $7.5 million led by Footwork, reflecting strong investor confidence in the growing AI-driven retail sector.

Information on the Target

Onton, formerly known as Deft, is an innovative AI-powered furniture shopping platform that has rapidly expanded its reach in the online retail space. Leveraging advanced artificial intelligence technology, Onton assists consumers in product discovery and selection, particularly in the furniture category. Since its inception, the platform has experienced a remarkable growth trajectory, increasing its monthly active users from 50,000 to over 2 million. This substantial increase illustrates the growing consumer preference for AI-driven shopping experiences.

Onton’s functionality includes facilitating millions of searches and generating images to aid users in making their purchasing decisions. This capability not only enhances user engagement but also streamlines the shopping process, making it more efficient and personalized.

Industry Overview in the Target’s Specific Country

The online retail industry, particularly in the United States, has witnessed significant transformation over the past few years, largely driven by advancements in technology such as artificial intelligence.