Transcend Capital Partners has co-led a Series A funding round for Dayta AI, a video analytics SaaS provider, to enhance retail efficiency and expand into international markets.

Information on the Target

Dayta AI is a prominent Retail Analytics SaaS provider that specializes in video analytics, focusing on shop layout analysis and customer behavior monitoring. Established in 2018, the company utilizes existing camera systems to collect and analyze visitors' behavioral data, translating this information into actionable insights. Its flagship product, Cyclops, facilitates rapid deployment across numerous retail locations, allowing for implementation within just a week, thereby minimizing costs for retailers compared to traditional hardware solutions that may require up to a year for installation.

Cyclops leverages advanced technologies in Computer Vision and Business Intelligence to help brick-and-mortar retailers enhance their sales performance, customer traffic management, and overall operational efficiency. With a broad application scope that includes retail stores, shopping malls, supermarkets, airport lounges, and restaurants, Dayta AI serves a diverse clientele throughout Hong Kong and the Asia Pacific region.

Industry Overview in Hong Kong

The retail sector in Hong Kong is characterized by its dynamic nature and significant contribution to the local economy. Traditionally, this industry has faced challenges such as seasonality in sales which can lead to fluctuati