Jus LOOP secures investment from Fonds Économie Circulaire, EDC, and Fondaction to enhance its market presence and sustainability efforts in the United States.

Target Information

Jus LOOP, a Montreal-based company, is a prominent player in the circular economy focused on reducing food waste by transforming discarded fruits and vegetables from large retailers into nutritious and safe food products. The company's innovative approach includes producing juice and other food items that align with sustainability goals, appealing to consumers as revalorized, quality offerings.

The company's vision promotes the idea of a sustainable food system that prioritizes reducing waste while ensuring product quality. Jus LOOP aims to accelerate its market entry in the United States, contributing positively to the sustainable food sector while promoting an eco-friendly approach to food production.

Industry Overview

The food and beverage industry in Canada, particularly in the context of sustainable practices, has seen significant growth as consumers increasingly demand eco-friendly alternatives.