Fondaction has invested over CAD 30 million in Maison Russet to support its growth and sustainable practices in the sweet potato processing industry.

Target Information

Fondaction has made a significant commitment with an investment of over CAD 30 million in Maison Russet, a prominent sweet potato processing company based in Huntingdon, Quebec. This investment aims to support the company's expansion both within Canada and internationally, alongside the development of sustainable practices. Maison Russet ranks among the top three sweet potato manufacturers in North America, primarily focusing on private-label french fries.

This investment aligns with Fondaction’s mission to foster sustainable growth for a Quebec leader in its industry while enhancing its impact through the implementation of circular economy projects. Notably, a new production line is set to be established to utilize food waste, which currently constitutes approximately 30% of the company’s total production.

Industry Overview

The sweet potato processing industry is experiencing robust growth, driven by increasing consumer demand for healthy and nutritious food options. In Canada, the trend toward plant-based and health-conscious diets is creating oppor