Information on the target
followfood, recognized as the world's most sustainable food brand, has recently expanded its portfolio by acquiring a majority stake in Blueyou, a leading consulting and trading company specializing in sustainable fisheries and aquaculture. Based in Zurich, Blueyou has established a strong reputation for its commitment to ecologically and socially responsible seafood products. This strategic partnership builds on their previous collaborations, including the introduction of Europe’s first Fair Trade tuna.
The acquisition, which grants followfood a 56.9% ownership in Blueyou, allows the company to leverage Blueyou's scientific expertise and extensive network, significantly enhancing its capabilities beyond merely trading sustainable products. In 2020, followfood reported revenues exceeding €73 million and has been recognized as one of the most innovative mid-sized companies in Germany by Wirtschaftswoche and Munich Strategy.
Industry overview in the target’s specific country
The sustainable food industry in Germany has witnessed significant growth, driven by increasing consumer awareness and demand for ethically sourced products. The market is characterized by a shift towards transparency in supply chains, with consumers increasingly seeking information about the origins and production methods of their food. This trend has propelled companies like followfood to the forefront, as they innovate to meet these evolving consumer expectations.
Germany's seafood sector, in particular, is undergoing a transformation as sustainability becomes a critical focus. With nearly 80% of small-scale coastal fisheries remaining uncertified, there is a pressing need for solutions that enhance sustainability and transparency. Companies that can demonstrate a commitment to ethical sourcing and environmental stewardship are likely to gain a competitive advantage in this landscape.
Moreover, the collaboration between followfood and Blueyou is poised to set new standards in the industry. By integrating scientific research with practical solutions for small-scale fisheries, they aim to improve production conditions and market access for local producers in key sourcing countries across Asia, Africa, and Latin America. This holistic approach not only benefits the environment but also supports local economies.
The rationale behind the deal The acquisition of Blueyou represents a strategic move for followfood to enhance its supply chain sustainability and transparency. By integrating Blueyou's expertise in sustainable fisheries and aquaculture, foll…