Fluidra has invested $100 million for a 27% stake in Aiper, aiming to leverage combined strengths to innovate and expand in the underpenetrated robotic pool cleaner market.

Target Information

Fluidra, a renowned leader in the pool and wellness equipment sector, has strategically aligned with Aiper, a frontrunner in cordless robotic pool cleaning technology. This collaboration marks a significant milestone in Fluidra's commitment to innovating the pool cleaning experience by investing $100 million to acquire a 27% equity interest in Aiper. This move not only fortifies Fluidra's position within the pool cleaning market but also facilitates the utilization of Aiper's advanced technology and consumer-driven approach.

Aiper is transforming the pool cleaning sector with its state-of-the-art cordless smart robotic technology. With a strong brand presence and a focus on direct-to-consumer sales through online platforms and major retailers, Aiper has seen substantial growth. In 2024, the company reported sales of approximately $195 million, reflecting a remarkable 75% increase from the previous year. The strategic manufacturing partnerships in Vietnam and China further enhance its operational capabilities, supported by two R&D centers staffed by over 270 engineers.

Industry Overview

The robotic pool cleaner market, which encompasses around 30 million pools globally, has witnessed limited penetration, with adoption rates remaining below 25%. This underdevelopment signals a significant opportunity for growth as consumer de