Kuona partners with FEMSA Ventures to enhance revenue growth management through advanced analytics in the retail sector.

Information on the Target

Kuona is a SaaS company that specializes in providing advanced analytics solutions for the retail sector, particularly focusing on revenue growth management (RGM). Its offerings include an end-to-end suite of solutions that encompass pricing, promotion optimization, inventory management, and trade promotion management. By utilizing neural network-based models, Kuona enables its clients to derive detailed insights down to the SKU and store level, facilitating improved decision-making processes in pricing and promotions.

The company has made significant strides in revolutionizing retail insights, helping CPGs and retailers to leverage the vast amounts of available data effectively. Kuona assists businesses in understanding the rationale behind performance metrics, such as sales, market share, and profitability, allowing them to make informed strategic choices based on real-time analytics.

Industry Overview in the Target’s Specific Country

The retail industry in Latin America is experiencing remarkable growth, driven by the increasing demand for data-driven insights amidst shifting consumer behaviors and market trends