Hyde Park Angels' portfolio company Simple Mills has been acquired by Flowers Foods, Inc. for $795 million, aimed at enhancing growth and market presence in the natural foods sector.

Target Company Overview

Hyde Park Angels (HPA) is pleased to announce that its portfolio company, Simple Mills, has entered into a definitive agreement to be acquired by Flowers Foods, Inc. (NYSE: FLO) for $795 million in cash. Founded in 2012 by Katlin Smith, Simple Mills has established itself as a prominent player in the natural foods segment, specializing in premium better-for-you products such as crackers, cookies, snack bars, and baking mixes. HPA was an early investor, leading the first round of institutional capital in 2014 and providing ongoing funding and strategic support that has been instrumental in the company’s growth and innovation journey.

Simple Mills has positioned itself at the forefront of the natural snacking industry, with a robust portfolio of products that cater to health-conscious consumer preferences. The acquisition by Flowers Foods not only reflects Simple Mills' impressive market leadership but also emphasizes the brand's commitment to sustainability and innovation, hallmarks of its founder's vision for positively impacting both individuals and the environment.

Industry Overview

The natural foods industry has seen significant growth in recent years, driven by a heightened awareness of health and wellness among consumers. In particular, the demand for wholesome, organic, and minimally processed