Flowbox has acquired Danish influencer marketing platform Dreaminfluence, significantly enhancing its product portfolio and market reach in the UGC sector.

Target Information

Flowbox, a Swedish SaaS company and a member of the Viking Portfolio, has successfully acquired Dreaminfluence, a prominent Danish influencer marketing platform. Founded in 2018 by Mikkel Malesa and Rasmus Tobiasen, Dreaminfluence has established its reputation through building a platform leveraged by over 200 companies, including major brands like Estée Lauder and Mondelēz.

This acquisition marks a significant expansion for Flowbox, which is now poised to serve more than 1,000 customers across Europe and is approaching an annual recurring revenue (ARR) of €9 million. The merger will enhance Flowbox's ability to support content creation in the UGC (user-generated content) market.

Industry Overview

The influencer marketing sector in Denmark has seen remarkable growth and innovation over the past few years. With businesses increasingly recognizing the value of authentic customer engagement, influencers play a pivotal role i