First Camp has entered the German camping market through the acquisition of Via Claudia campsite, aiming to expand its presence and leverage the significant growth potential in Germany.

Information on the Target

First Camp, the largest camping chain in Scandinavia, is taking a strategic step by entering the German market through the acquisition of Via Claudia campsite in Bavaria. This expansion marks First Camp's presence in five countries, following previous market entries in Denmark (2019), Norway (2022), and Finland (2025). Since 2018, the chain has grown from 24 destinations to 75, indicating its rapid expansion and commitment to the camping industry.

Via Claudia, located in a scenic region of Southern Germany near the Alps, is expected to bolster First Camp's offerings, especially given the area's appeal for hiking enthusiasts, with access to popular trails along the Lech River and the historic Via Claudia Augusta. The existing ownership and site manager, Felicitas Weber, will continue to lead the location during a transitional phase, assuring consistency in guest experience.

Industry Overview in Germany

Germany represents the largest camping market in Europe, significantly surpassing the entire Nordic region by about 50%. This expansive market demonstrates considerable growth potential for camping services and facilities, suggesting that companies lik