Firelight Capital Partners acquires Miami-based Snif-Snax, aiming to expand growth in the pet treat market with a focus on high-quality, all-natural products.

Information on the Target

Firelight Capital Partners, LLC has announced its acquisition of Miami-based Snif-Snax, LLC, a leader in the pet treat industry known for its chef-inspired, smoked Scottish salmon and chicken snacks. Established in 2016, Snif-Snax specializes in producing all-natural, single-ingredient pet treats that emphasize quality by excluding grains, chemical additives, antibiotics, and GMOs. The company’s products are manufactured in human-grade food facilities and are distributed both online and through select retail outlets across the United States.

Snif-Snax is recognized for its commitment to eco-sustainable sourcing and producing high-quality pet treats. Its offerings are designed to meet the expectations of conscientious pet owners who prioritize health and sustainability in their purchasing decisions. Following this acquisition, Snif-Snax plans to enhance its infrastructure and operations to further penetrate the growing pet market.

Industry Overview

The pet industry in the United States is valued at an impressive $151 billion as per the 2024 APPA market data, indicating a significant growth trajectory. The sector encompasses a wide array of products and services, including