Fingerpaint Marketing Inc. has acquired Engage In-Health, a London-based digital healthcare marketing agency, marking its expansion into the UK and EU markets.

Information on the Target

Engage In-Health, based in London, is an award-winning healthcare marketing agency that adopts a digital-first approach to customer engagement for global pharmaceutical brands. Established in 2016 by experts in data and medical communications, Mary McGregor and Dave Chandler, Engage has experienced remarkable growth by utilizing its proprietary data solutions: iNCITE, iLLUMINATE, and iKOL. These platforms are designed to facilitate the identification and mapping of target customers, content, and channels, enabling effective program execution and real-time campaign evaluation.

Industry Overview in the UK

The healthcare marketing industry in the UK has been evolving rapidly, particularly with the integration of digital solutions into traditional marketing strategies. The rise of digital technologies has transformed how pharmaceutical companies engage with healthcare professionals and patients, necessitating data-driven approaches to marketing.

UK pharma brands increasingly rely on omnichannel marketing solutions that leverage data analytics to optimize their outreach. As regulations contin