Information on the target
On May 11, 2026, Chevrillon announced the sale of its stake in Alain Millat to the Perrin Family, recognized as the largest owner of organic vineyards in the southern Rhône Valley. This transaction marks a significant transition for Alain Millat, a company that has thrived under the guidance of its founder, Alain Millat, and CEO Pierre Olivier-Gandon. Over nearly a decade, Chevrillon has played a pivotal role in structuring the company, establishing a top-tier executive committee, and fostering a growth trajectory that has seen the company triple its revenue organically.
The partnership between Alain Millat and the Perrin Family is rooted in a shared passion for fruit and its expression. This alignment of values is expected to enhance the company's future endeavors, particularly in the organic wine sector, which is experiencing increasing demand among consumers seeking sustainable and high-quality products.
Industry overview in the target’s specific country
The organic wine industry in France, particularly in regions like the Rhône Valley, has witnessed substantial growth in recent years. This surge is driven by a shift in consumer preferences towards healthier and more sustainable options. As awareness of the environmental impact of traditional viticulture grows, consumers are increasingly opting for organic wines, which are perceived as more natural and environmentally friendly.
In France, the organic wine market is projected to continue its upward trajectory, with younger generations leading the charge. These consumers are not only interested in the quality of the wine but also in the ethical practices behind its production. This trend is further supported by a growing number of certifications and regulations that promote organic farming practices, ensuring that producers adhere to stringent standards.
The Rhône Valley, known for its diverse terroirs and rich winemaking history, is particularly well-positioned to capitalize on this trend. The region's unique climate and soil conditions allow for the cultivation of a wide variety of grape types, making it an ideal location for organic vineyards. As more producers transition to organic practices, the region is likely to see an increase in both domestic and international demand for its wines.
Moreover, the rise of the no-low alcohol beverage category is reshaping the landscape of the wine industry. As health-conscious consumers seek alternatives to traditional alcoho…