Exponent has acquired and merged Eat Real and Proper, two leading Better-for-You snacking companies, to create a stronger entity in the fast-growing healthy snacks market.

Target Company Information

Exponent is pleased to announce the acquisition and merger of two leading Better-for-You (BFY) snacking companies, Eat Real and Proper. Both companies will be integrated into a single Group while continuing to operate under their respective brand names. This strategic acquisition leverages Exponent's extensive experience in the food and beverage sector, building on a portfolio that includes brands such as Vibrant Foods, Quorn Foods, Loch Lomond, and Meadow Foods.

Eat Real was founded in 2014 by Priyesh Patel and has established itself as the UK's leading 'Free-From' snacking brand. The company’s signature products include lentil, hummus, and quinoa chips, all of which are vegan, gluten-free, and free from all 14 declarable allergens. Eat Real has experienced substantial growth due to its commitment to natural ingredients and a 'no added nasties' philosophy, attracting a broad consumer base in the UK and internationally. Exponent acquired Eat Real in June 2020.

Proper, established in 2011 by Cassandra Stavrou and Ryan Kohn, is a trailblazer in the UK healthy snacking sector, particularly known for its innovative popcorn products. The brand's distinctive marketing and focus on vegan and