Asurion has agreed to acquire Domestic & General, a leading appliance care provider in the UK and Europe, to enhance its position as a global leader in technology and appliance care.

Target Information

Asurion has announced its definitive agreement to acquire Domestic & General, a prominent player in the appliance care sector in the UK and Europe. With over 110 years of experience in appliance care, Domestic & General has built a robust reputation and maintains a repair network of more than 25,000 independent engineers. It serves over 22 million appliances, partnering with major retailers and manufacturers such as Whirlpool and Sky. The firm boasts a growing subscription base of 6.8 million customers, reflecting its ability to deliver sustainable growth and customer loyalty.

Industry Overview

The home appliances care industry is rapidly evolving, particularly in the context of increasing smart home technology. As connected devices become commonplace, the demand for effective maintenance and protection services is surging. The appliance care market in the UK and Europe is witnessing significant growth, driven by advancements in technology and changing consumer expectations.

Customers are increasingly seeking solutions that offer convenience, reliability, and innovation in appliance care. Asurion aims to meet this demand through its acquisition, leveraging Dome