Glow, a personalized skincare app, was acquired by evm.capital, marking the first exit for the investment firm and showcasing the future potential of AI-driven consumer technology in the skincare industry.

Target Information

Glow, a cutting-edge application that offers personalized skincare advice through an innovative selfie feature, has recently been acquired, marking the first exit in the evm.capital portfolio. Launched in August 2024, Glow's unique selling proposition lies in its ability to observe, learn, and adapt in real-time, significantly enhancing users' daily skincare routines without the overt presence of technology.

Rather than being developed by a large team or relying on extensive marketing efforts, Glow's success stems from its singular focus on delivering a high-value product. The application manages to understand individual skin types effectively and offers customized recommendations, all while operating quietly in the background.

Industry Overview

The skincare industry has experienced substantial growth in recent years, driven by the rising awareness of skincare regimens and an increasing consumer preference for personalized and techno