Etisalat Group has signed an agreement to acquire elGrocer, enhancing its digital services portfolio and expanding its presence in the UAE's online grocery market.
Information on the Target
elGrocer, founded in 2015, is a prominent online marketplace for groceries in the United Arab Emirates, serving all seven Emirates. The platform connects consumers with major retailers and specialty stores, listing over 120,000 products from more than 500 outlets. elGrocer has established strategic partnerships with both global and local FMCG companies, enhancing brand exposure and collaboration opportunities.
As a leader in online grocery shopping, elGrocer has significantly contributed to the digital economy within the UAE. The platform not only provides an extensive selection of products but also focuses on delivering a superior shopping experience to its users, which positions it well for future growth and market expansion.
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Industry Overview in the UAE
The United Arab Emirates is recognized for its high rates of smart device penetration, leading the region in online shopping and eCommerce activities. The country has developed a robust digital i
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Etisalat Group
invested in
elGrocer
in 2021
in a Buyout deal