etisalat by e& has acquired 100% of ServiceMarket, a leading UAE online marketplace for household services, to enhance its digital offerings and align with the nation's digital economy goals.
Target Information
ServiceMarket, a prominent online marketplace in the UAE, specializes in providing over 40 household services across multiple segments. With a strong market presence, ServiceMarket is well-positioned to enhance etisalat by e&’s existing service offerings, which are branded under 'Smiles'. This includes various services such as online food and grocery delivery, lifestyle offerings, and a rewards program that allows customers to earn and redeem points at more than 10,000 locations throughout the UAE.
Industry Overview
The online services industry in the UAE has experienced rapid growth, driven by a rise in digitalisation and changing consumer preferences. More customers are now looking for convenient solutions that can be accessed from home, fueling demand for digital platforms that offer a wide range of services. As a result, players in this sector are expanding their offerings to cater to the evolving needs of consumers.
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The UAE government has also been focusing on improving its digital economy, promoting initiatives aimed at enhancing technological infrastructure and encouraging digital trans
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