Ethos has invested in the acquisition of Water Direct, the UK's leading provider of emergency and alternative water services, positioning the company for significant growth amid increasing demand.

Target Information

Water Direct, headquartered in Earl’s Colne, Essex, is the leading provider of emergency and alternative water services in the UK. The company serves the majority of UK water utilities and over 600 businesses, leveraging the UK’s largest dedicated fleet of water tankers and a distinctive Nationwide Bottled Water Bank™, comprised of 20 strategically placed storage locations.

Water Direct has established a reputation for reliability and efficiency in providing water services, especially during emergencies. Its extensive reach and innovative solutions position it as a critical player in maintaining water supply continuity across the UK.

Industry Overview

The UK water industry is facing increasing challenges due to the dual pressures of climate change and aging infrastructure. Recent years have seen a rise in the occurrence of extreme weather events, l