Ethos Partners has acquired Darts Corner, a global e-commerce platform specializing in sports equipment, to support its international growth and brand development.

Target Information

Darts Corner, established in 2005 and based in Bolton, has evolved from a niche online retailer to a global e-commerce platform with a diverse range of proprietary and third-party brands, including Mission, Ruthless, and Designa. The company currently caters to customers in over 100 countries and has gained recognition for its dynamic challenger brands, e-commerce expertise, and dedication to supporting both professional and aspiring darts players competing in major tournaments.

In recent years, Darts Corner has concentrated on enhancing its brand portfolio, expanding its international reach, and improving operational capabilities through investments in both systems and personnel. This strategic focus has resulted in significant revenue growth, from £11 million in 2020 to over £21 million projected by 2025, demonstrating expansion across direct-to-consumer, marketplace, and trade channels.

Industry Overview

The global e-commerce industry has been experiencing substantial growth, fueled by shifting consumer behaviors and the increasing popularity of online shopping. The rise of digital platforms has transfor