Nordian has sold its majority stake in Jumpsquare Group to EREN Groupe, forming a leading European indoor activity center network.

Target Information

Nordian has sold its majority stake in Jumpsquare Group to EREN Groupe, the parent company of the French counterpart You Jump. Jumpsquare Group, which operates under the brands Jumpsquare and JumpXL, has emerged as the market leader in the Netherlands and Belgium in recent years, while also expanding in Germany. The merger with You Jump, the leading French operator with 24 locations, will create a robust European network with over 50 indoor activity centers. Both organizations, with offices in Den Bosch and Biot in France, will continue to operate independently.

Joost Sars, Managing Partner at Nordian, expressed pride in the growth and development of Jumpsquare Group. He stated that their collaboration with the Jumpsquare team has been rewarding, especially given the challenges posed by the pandemic. Early after Nordian's acquisition, Sars played a pivotal role as CEO in building the company's foundation, particularly through the acquisition of JumpXL, which doubled the number of parks. Following Roland's appointment, the growth accelerated significantly, leading to the establishment of a strong organization focused on customer-centric culture and the expansion of services including dining, various jumping lessons, children's parties, and other activities. Jumpsquare Group is poised for a new phase of growth, and Nordian believes You Jump is the right partner for this journey.

Industry Overview in the Netherlands

The indoor activity industry in the Netherlands has seen considerable growth, driven by rising consumer demand for entertainment options that promote physical activity. The emergence of brands like Jumpsquare has redefined recreational activities, off