Equistone Partners Europe has acquired a majority stake in Motoblouz, the leading online retailer of motorcycle accessories in France, to enhance its position in the European market.

Target Company Overview

Equistone Partners Europe has recently acquired a majority stake in D3T Distribution, the parent company of Motoblouz and Access-Moto, from Inspirational Stores for an undisclosed amount. Founded in 2004 and headquartered near Lille, France, Motoblouz has established itself as the leading online retailer of motorcycle accessories and clothing in the French market. For the fiscal year 2015/2016, the company reported sales of approximately €38 million, marking a nearly 30% increase from the previous year. Motoblouz holds around 50% market share and boasts a customer base exceeding 800,000, which represents one-third of all motorcyclists in France.

In recent years, Motoblouz has strategically expanded its footprint beyond France, entering markets in Spain, Italy, the UK, and Germany since 2015. This growth reflects the company’s ambition to become a pan-European player in the motorcycle accessory sector.

Industry Overview in France

The motorcycle accessories and clothing market in France is characterized by a robust demand, underpinned by the growing popularity of motorcycling as a leisure activity. The increasing participation in motorcycle sports