Equistone Partners Europe Limited has acquired a majority stake in POLO Motorrad und Sportswear GmbH, enhancing its position in the motorcycle clothing and accessories market while aiming for further growth through strategic acquisitions and expanded online presence.

Target Company Overview

POLO Motorrad und Sportswear GmbH, headquartered in Jüchen, North Rhine-Westphalia, is a prominent player in the motorcycle clothing and accessories sector. The company, established in 1980, has solidified its standing as one of Germany's leading retailers in this industry. POLO Motorrad offers a diverse product range exceeding 20,000 items, including both high-quality third-party brands and proprietary labels like FLM, PHARAO, and Q-BAG. Its products are marketed through a comprehensive network of 82 retail stores in Germany and 7 in Switzerland, in addition to various online and catalog sales channels.

The company has experienced significant challenges, notably a restructuring following insolvency in 2011. This period of transformation led to the appointment of a new management team, which was pivotal in enhancing the company's brand positioning and operational efficiency. These strategic shifts have successfully driven an impressive growth trajectory, culminating in revenues of approximately €114 million for the fiscal year 2013-2014.

Industry Overview in Germany

The motorcycle clothing and accessories industry in Germany is characterized by a competitive landscape that includes both established brands and new entrants. The market has shown resilience, with an increa