Enterstore has acquired a majority stake in Miss Mary of Sweden to enhance its position in the European lingerie market and drive international growth.
Target Company Information
Enterstore, a prominent e-commerce group based in Prague, has successfully acquired a majority stake in Miss Mary of Sweden, a well-regarded lingerie brand established in 1957. Miss Mary is recognized for its commitment to high-quality and well-fitting lingerie and swimwear. The brand has cultivated a robust presence in markets such as Scandinavia, the DACH region, Benelux, and the United States, benefiting from a strong customer loyalty built on exceptional craftsmanship and comfort.
With reported revenues of 50 million EUR, Miss Mary of Sweden’s strategic fit with enterstore, whose revenue stands at 55 million EUR through its leading online retailer Astratex, enhances the international ambitions of both entities. This acquisition represents an important milestone for enterstore as it expands its influence in the e-commerce underwear sector.
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Industry Overview
The lingerie market in Europe, specifically in key areas such as Scandinavia and DACH, has showcased consistent growth driven by rising consumer demand for quality and comfort. Recently, there has been an increased emphasi
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enterstore
invested in
Miss Mary of Sweden
in 2024
in a Strategic Partnership deal
Disclosed details
Revenue: $50M