AAS Retail AB has acquired a majority stake in CASA International, enhancing its operational capabilities and market presence within the European home and living sector.

Information on the Target

CASA International, a leading player in the home and living sector, has established a prominent presence with approximately 450 stores across 10 countries. With a workforce exceeding 3,000 employees, CASA has built a reputation as a trusted brand over the past four decades. Recently, the company has been enhancing its operations through a comprehensive omni-channel strategy that focuses on delivering an exceptional customer experience.

Industry Overview in Sweden

The Swedish retail market has been experiencing significant transformations in recent years, driven by shifts in consumer behavior and the rise of e-commerce. As consumers increasingly prioritize convenience and seamless shopping experiences, retailers are adapting by leveraging technology and enhancing their online presence. The demand for home and living products has also surged, especially during the pandemic, leading to robust growth opportunities in this sector.

Moreover, the Nordic region, including Sweden, boasts a strong economic foundation characterized by high disposable incomes and a preference for quality and design. This environment is conducive to the growth of home and living brands t