Enrico-Glasbest has acquired the iconic Italian brand Bertolli, with ambitious plans to revitalize the brand through focused investment in quality and marketing.

Information on the Target

Bertolli is a renowned Italian brand with a rich heritage dating back to 1865. Founded by Francesco and Caterina Bertolli in Lucca, Tuscany, the original delicatessen shop offered local specialties like olive oil, wine, cheese, and olives. Bertolli made significant strides by exporting these products to Italian immigrants in America, followed by Canada and Australia, establishing itself as one of the earliest exporters of olive oil in the world. The brand not only pioneered in oil exports but made substantial investments in marketing, focusing on the integral role of quality Italian cuisine.

Today, Bertolli represents authenticity and a solid brand foundation, with significant potential for expansion in the market due to its established reputation and legacy.

Industry Overview in the Target’s Specific Country

The food and grocery industry in the Netherlands and Belgium is characterized by its dynamic growth and consumer demand for high-quality products. The increasing popularit