Vegetal Food secures a €1.2 million investment from Elevation Capital Partners and FoodXpert to expand its plant-based product offerings and enhance its distribution services in France.

Target Information

Vegetal Food, established six years ago, has become a key player in the distribution of 100% plant-based products in France. The company has positioned itself not merely as a distributor but as a true partner for professionals by digitalizing gourmet and high-quality vegan products. Vegetal Food has gained the trust of numerous brands, becoming their exclusive distributor in the French market. Fueled by the rapidly expanding vegan market, the company has recorded an impressive average annual growth rate of 60% since its inception. With a catalog boasting 800 references, Vegetal Food ranks among Europe’s largest collections of entirely plant-based offerings.

As co-founder David Fitoussi notes, "Brands require comprehensive solutions and impactful communication across all distribution channels, and that is precisely what we provide as a global partner." To meet the increasing demand, the company plans to expand its operations in 2024 by launching an online B2C offering and unveiling its first physical store, complementing its professional distribution. This strategy aims to provide partner brands with direct access to the French market, along with full support across all distribution channels.

Industry Overview in France

The vegan industry in France is experiencing significant growth, driven by heightened consumer awareness and demand for plant-based products. As more individuals adopt vegan lifestyles or seek to incorporate more plant-based options into their d