EKK & Co. invests a seven-digit sum into the Hamburg-based startup Happy Sprinkles to support its growth and international expansion in the baking decoration industry.
Target Company Overview
Happy Sprinkles, founded in 2018, is a Hamburg-based startup specializing in vibrant and innovative baking decorations, including a wide array of sprinkles, toppings, and baking accessories. The company primarily markets its products through its online store, making it accessible to both consumers and businesses. With the recent investment from EKK & Co., Happy Sprinkles aims to enhance its product range, increase marketing reach, and expand its B2B operations.
The company has quickly made a name for itself by offering unique and colorful options that appeal to both amateur bakers and professional chefs, addressing a growing demand for aesthetically pleasing baked goods.
Access Full Deal Insights
You’re viewing a public preview of this deal. To unlock full access to ca. 50,000 other deals in our database and join ca. 400 M&A professionals who are using it daily, sign up for Dealert.
Industry Overview in Germany
The baking decoration industry in Germany has witnessed significant growth over the past few years driven by an increase in home baking trends and social media influence. Consumers are increasingly
Similar Deals
EKK & Co.
invested in
Happy Sprinkles
in 2023
in a Seed Stage deal