35up secures a EUR 5 million investment to enhance its embedded cross-selling platform, promoting a connected vendor network that boosts e-commerce efficiency and profitability.

Target Overview

35up is an innovative company revolutionizing the e-commerce landscape with its embedded cross-selling platform. Through their unique "Add to Cart" feature, 35up leverages a headless API that enables merchants to seamlessly integrate product recommendations into their online checkout processes. By generating complementary product suggestions based on the items already in a shopper's basket, 35up enhances the shopping experience while simultaneously increasing product variety without incurring additional inventory costs.

This strategic integration not only satisfies customers' desires for diverse products but also provides vendors with a new revenue stream, ultimately leading to larger cart sizes for merchants. By facilitating a tripartite advantage—vendors gain direct revenue access, shoppers enjoy a more fulfilling shopping experience, and merchants experience heightened profitability—35up addresses critical challenges faced by vendors and merchants in today’s competitive e-commerce ecosystem.

Industry Overview

The e-commerce sector is undergoing rapid transformation, particularly with the increasing challenges of customer acquisition costs (CAC) and the pressure of maintaining profit margins. Online merchants today are tasked w