Information on the target
EDP, a leading energy supplier, is offering over 1,300 bibs for the highly anticipated EDP Lisbon Half Marathon and Vodafone 10K, scheduled for March 2025. This initiative aims to engage EDP customers, allowing them to participate in these sold-out races, which have garnered significant interest from both national and international athletes. The opportunity is available exclusively to EDP Comercial customers through the EDP app and website, reinforcing the company's commitment to its clientele.
The races, which include 177 double bibs for the EDP Lisbon Half Marathon (21 km) and 497 double bibs for the Vodafone 10K (10 km), sold out months in advance, highlighting their popularity. EDP's strategy not only rewards its customers but also strengthens its brand presence as a key player in promoting health and wellness through athletic events.
Industry overview in the target’s specific country
The running industry in Portugal has seen a remarkable surge in popularity, with events like the EDP Lisbon Half Marathon becoming a staple in the athletic calendar. This growth is indicative of a broader trend towards health and fitness, as more individuals seek to participate in organized sports. The influx of participants, including approximately 16,000 foreign athletes expected at the upcoming races, underscores the event's international appeal and the increasing globalization of athletic competitions.
Portugal's strategic location and favorable climate further enhance its attractiveness as a host for major sporting events. The EDP Lisbon Half Marathon, in particular, has established itself as a premier race, drawing participants from across the globe. The event's ability to sell out 20,000 entries five months prior to the race demonstrates the strong demand and enthusiasm for running events in the region.
EDP's long-standing sponsorship of the Half Marathon for 28 years reflects its commitment to fostering a vibrant athletic culture in Portugal. This partnership not only promotes physical activity but also aligns with EDP's corporate values of sustainability and community engagement, as encapsulated in their brand slogan, "We choose the Earth." The company's involvement in such events positions it as a leader in the energy sector while simultaneously contributing to the local economy and community well-being.
The rationale behind the deal The decision to offer bibs for the EDP Lisbon Half Marathon and Vodafone 10K is a strategic move to enhance customer loyalty and engagement. By providing exclusive access to these sought-after races, EDP reinforces its relationship wi…