PetGo Co., Ltd. has acquired DogHuggy, a dog daycare matching platform, to expand its offerings from product sales to service-oriented solutions in the growing pet services market in Japan.

Target Company Overview

PetGo Co., Ltd. (Ticker: 7140) is a company primarily engaged in the online retail of pet supplies and nutritional products for pets. The company has recently expanded its business by acquiring DogHuggy, a matching platform for dog daycare services based in Shibuya, Tokyo. This acquisition allows PetGo to diversify its offerings from traditional product sales to service-oriented experiences.

DogHuggy reported revenues of 42 million yen but incurred an operating loss of 3 million yen and a net asset deficit of 15 million yen for the fiscal year ending January 2025. PetGo has acquired all shares of DogHuggy for a total price of 33 million yen, with the transaction officially closing on December 17, 2025.

Industry Overview in Japan

Japan's pet services market has been experiencing significant growth, driven by an increasing number of pet owners seeking comprehensive services for their pets. The trend r

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ペットゴー

invested in

DogHuggy

in 2025

in a Other deal

Disclosed details

Transaction Size: $30M

Revenue: $0M

Net Income: $0M

Enterprise Value: $30M

Equity Value: $30M


Multiples

EV/Revenue: 750.0x

P/E: -1,500.0x

P/Revenue: 750.0x

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