Kurashiru is set to enhance its entertainment portfolio by acquiring the VTuber business from eleven, aiming to leverage the growing popularity of virtual content creators in Japan.

Information on the Target

Kurashiru, identified by its stock code 299A, is a prominent management agency specializing in live streamers. The company aims to enhance its foothold in the entertainment sector by acquiring the VTuber business from eleven. This acquisition will allow Kurashiru to expand its portfolio and capitalize on the rapidly growing market for virtual content creators.

Eleven, based in Shibuya, Tokyo, is engaged in the development and management of artists and talents. By incorporating eleven's expertise in VTuber operations, Kurashiru seeks to strengthen its position within the entertainment industry.

Industry Overview in Japan

The entertainment industry in Japan has seen significant transformation with the rise of digital content and virtual influencers. With a culture that embraces te

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