Information on the target
Oloryn Partners facilitated the sale of Eminence, a prominent player in the European men's underwear market, which achieved nearly €100 million in revenue in 2017. The company is recognized for its strong brand presence and innovative product offerings, positioning it as a leader in its sector. The transaction was valued at €120 million, reflecting Eminence's robust market position and growth potential.
The acquisition was executed in 2018, with Delta Galil as the buyer and LBO France alongside LFPI as the sellers. Eminence's strategic focus on quality and design has allowed it to capture a significant share of the market, making it an attractive investment opportunity for Delta Galil.
Industry overview in the target’s specific country
The men's underwear market in France has experienced steady growth, driven by evolving consumer preferences and increasing demand for premium products. The sector is characterized by a shift towards comfort and style, with consumers willing to invest in higher-quality items. This trend has been bolstered by the rise of e-commerce, enabling brands to reach a broader audience and enhance their market presence.
In recent years, the French market has seen a surge in competition, with both established brands and new entrants vying for market share. This competitive landscape has prompted companies to innovate and differentiate their offerings, leading to a diverse range of products that cater to various consumer segments. The emphasis on sustainability and ethical production practices has also gained traction, influencing purchasing decisions among environmentally conscious consumers.
Furthermore, the impact of the COVID-19 pandemic has accelerated changes in consumer behavior, with a notable increase in online shopping and a preference for comfortable loungewear. As a result, brands that can adapt to these shifts and offer a seamless omnichannel experience are well-positioned to thrive in the evolving market.
The rationale behind the deal The acquisition of Eminence by Delta Galil represents a strategic move to expand its portfolio in the men's apparel segment. By leveraging Eminence's established brand and market pr…