Information on the target
Cotecnica, a Spanish agro-food cooperative specializing in the production of natural pet food and owner of the Ownat brand, has acquired 100% of Life Pet Care srl. This Italian company, based in Civitella in Val di Chiana (Arezzo), operates in the premium pet food sector under the Life Natural brand. Prior to the acquisition, Life Pet Care was owned by entrepreneurs Riccardo Porta (28%), Diego Villa (28%), Giovanni Battista Rocca (19%), Fabio Ricci (13%), and Rossano Ricci (12%). The transaction was supported by Deloitte, which provided a multidisciplinary team from Italy and Spain to assist Cotecnica with due diligence and contractual documentation.
Founded in 2008, Life Pet Care is recognized as one of the leading players in Italy's natural pet food segment, particularly in the super-premium wet food category for dogs and cats. In recent years, the company has expanded its product offerings to include functional dry food. Life Pet Care's products are primarily marketed under the Life Natural brand and are distributed mainly through specialized channels, with a growing presence in international markets such as the United Arab Emirates, Poland, Greece, and Latvia. In 2025, Life Pet Care reported revenues of €41 million and an EBITDA of €5.2 million, with a net financial debt of €3.1 million, highlighting its dynamic growth trajectory within the Italian pet food sector.
Industry overview in the target’s specific country
The Pet Food Manufacturing industry in Italy has experienced significant growth in recent years, driven by increasing pet ownership and a rising demand for high-quality, natural pet food products. As consumers become more health-conscious about their pets' diets, there has been a notable shift towards premium and super-premium pet food offerings. This trend is reflected in the growing market share of brands that prioritize natural ingredients and nutritional value.
Italy's pet food market is characterized by a diverse range of products, including dry food, wet food, and snacks, catering to various pet types and dietary needs. The industry has also seen an influx of innovative products, such as functional foods that address specific health concerns, further enhancing the competitive landscape. The presence of both domestic and international players contributes to a vibrant market, with companies continuously seeking to differentiate themselves through quality and branding.
Additionally, the Italian pet food sector benefits from a robust distribution network, with specialized retailers and e-commerce platforms playing a crucial role in reaching consumers. The increasing popularity of online shopping has allowed brands to expand their reach and engage with a broader audience, further fueling market growth. As a result, the Italian pet food industry is poised for continued expansion, supported by evolving consumer preferences and a commitment to quality.
In light of these trends, the acquisition of Life Pet Care by Cotecnica positions the cooperative to capitalize on the growing demand for premium pet food in Italy. By i…