Coop Invest has acquired a 12% stake in create2STAY through a 1 million euro investment to support the startup's sustainable secondhand product resale solutions across Europe.

Information on the Target

create2STAY is an innovative company founded in 2021, based in Brabrand, Denmark. The firm specializes in offering a comprehensive software solution and logistics services that focus on the circular economy, enabling brands to implement buy-back programs for their products across Europe. Their technology manages the collection, repair, cleaning, and photography of used items, which are prepared for resale through the brand's existing sales channels. This approach not only minimizes waste but also aligns with climate efforts by prolonging the lifecycle of products.

By bridging sustainability and commerce, create2STAY provides brands with a way to address climate challenges while maintaining a profitable business focus. The company has successfully partnered with 46 fashion businesses in Denmark and Germany, including renowned names like Konges Sløjd, Les Deux, lala Berlin, and Hummel.

Industry Overview in Denmark

Denmark is recognized as a leader in sustainable practices and initiatives aimed at fostering a circular economy. The Danish government has set ambitious targets for reducing waste and increasing recycling