Information on the target
Cocorico & Co, a prominent Normandy-based company known for its organic fruit juices, craft sodas, and ciders, has successfully acquired the brewery Les Deux Amants, located in the Eure region. This acquisition, finalized in May 2025, marks a significant milestone in Cocorico & Co's strategic development, as it expands its product offerings to include a range of organic craft beers. The integration of Les Deux Amants aligns with the company's commitment to local craftsmanship and quality.
Founded in 2016, Cocorico & Co has established itself as a premium brand in the organic beverage sector, sourcing fruits from French organic agriculture and maintaining a network of over 500 clients both domestically and internationally. Les Deux Amants, created in 2017, produces approximately 5,000 hectoliters of artisanal beers annually and holds the position of the second-largest craft brewery in Normandy, offering a diverse selection of dry and aromatic beers.
Industry overview in the target’s specific country
The Craft & Micro Brewers industry in France has witnessed substantial growth over the past decade, driven by a rising consumer preference for artisanal and locally-produced beverages. This trend is particularly pronounced in Normandy, where the craft beer movement has gained momentum, supported by a rich agricultural heritage and a strong emphasis on quality ingredients. The region's unique terroir contributes to the distinct flavors of its craft beers, attracting both local and international consumers.
In recent years, the number of craft breweries in France has surged, with many new entrants focusing on innovative brewing techniques and sustainable practices. This growth has been bolstered by a shift in consumer behavior, with an increasing number of individuals seeking authentic experiences and products that reflect local culture. The craft beer segment is characterized by a diverse range of styles, catering to various tastes and preferences, which has further fueled its popularity.
Moreover, the French government has implemented supportive policies aimed at promoting small and medium-sized enterprises (SMEs) in the beverage sector, including tax incentives and grants for innovation. This favorable regulatory environment has encouraged investment in the craft brewing industry, enabling established players and newcomers alike to thrive. As a result, the craft beer market in France is poised for continued expansion, presenting significant opportunities for growth and collaboration among local producers.
The rationale behind the deal The acquisition of Les Deux Amants by Cocorico & Co represents a strategic move to diversify and enhance the company's product portfolio within the organic beverage market. By integrating a well-regarded craft brewery, Cocorico & Co not onl…