Citi has invested in a minority stake in HANetf, Europe's leading white-label ETF platform, to enhance its ETF service capabilities amid growing demand in the sector.

Target Information

Citi has acquired a minority, non-controlling stake in HANetf, recognized as Europe’s first and largest white-label ETF platform. While Citi joins HANetf's roster of shareholders, the company remains primarily owned by its founders. This strategic investment comes as HANetf registers impressive growth, achieving record assets under management (AUM) of $7.7 billion, supported by a significant influx of asset managers eager to launch ETFs through its platform.

Industry Overview in Europe

The European ETF market has witnessed remarkable development, with white-label services becoming a vital component in the asset servicing industry. Over the past two years, the introduction of white-label ETF platforms has significantly lowered entry barriers for asset managers, consequently stimulating unprecedented levels of new issuance. As a result, the demand for such services continues to rise, attracting a diverse range of firms, including traditional asset managers who wish to diversify their strategies.

Institutional investors have been particularly active in this space, recognizing the potential for growth offered by the rising interest in ETFs. Among these players, HANetf has distinguished itself by providing comprehens