Information on the target
Lyon Select is a family-owned enterprise specializing in the trade of premium fresh fruits and vegetables. Established in 1984 at the Perrache market in Lyon by Alain Boucharlat and his wife Elyane, the company has grown to become a key player in the Lyon-Corbas wholesale market, the largest private market for fruits and vegetables in France. With over 32,000 tons of produce traded annually, Lyon Select has solidified its reputation as a reference point in the industry.
In 2009, Lyon Select transitioned to the Lyon-Corbas wholesale market, marking a significant phase of development. The second generation, led by Thierry Freydière and Laurent Narbonnet, took over management in 2017 and has since accelerated the company's growth through various strategic initiatives, including the launch of the Lyon Select – Ekval brand, obtaining organic farming certification, and expanding logistical infrastructures. Currently, Lyon Select employs nearly 50 staff members and generates approximately €60 million in revenue.
Industry overview in the target’s specific country
The fresh produce industry in France is characterized by a strong emphasis on quality and sustainability, with consumers increasingly seeking organic and locally sourced products. The market is supported by a robust distribution network, including wholesale markets like Lyon-Corbas and Rungis, which serve as critical hubs for the supply chain. The demand for fresh fruits and vegetables has remained resilient, driven by health-conscious consumer trends and a growing preference for fresh over processed foods.
In recent years, the French government has implemented various policies to promote organic farming and sustainable agriculture, further enhancing the market's growth potential. The organic segment, in particular, has seen significant expansion, with consumers willing to pay a premium for certified organic products. This trend aligns well with Lyon Select's strategic initiatives, including their certification in organic farming.
Moreover, the logistics and distribution sector within the fresh produce industry is evolving, with advancements in technology and supply chain management improving efficiency and reducing waste. Companies that can adapt to these changes and leverage technology are well-positioned to thrive in this competitive landscape. Lyon Select's investment in logistical infrastructure positions it favorably to capitalize on these industry trends.
The rationale behind the deal The acquisition of Lyon Select by Chrono Primeurs represents a strategic move to create a leading national group in the fresh produce distribution sector. By combining resources and expertise, the new entity will enhan…