Cendyn has strategically acquired WIHP to enhance its digital marketing services and technology capabilities in the hospitality sector.

Target Information

Cendyn, a global leader in technology and services within the hospitality industry, has made a significant move by acquiring WIHP, a renowned innovator in hotel metasearch services and technology. This strategic acquisition is marked as a significant milestone in Cendyn's ongoing efforts to facilitate profitable revenue growth for the hospitality sector. With nearly 30 years of experience, Cendyn is committed to transforming the way hospitality professionals engage with technology, helping hotels enhance guest relationships and boost direct bookings.

This merger not only strengthens Cendyn's position in the EMEA region but also expands its global footprint amidst a growing focus on driving more profitable revenue streams in the hospitality industry. The alliance of these two entities is set to create a comprehensive digital ecosystem aimed at empowering clients from both Cendyn and WIHP to optimize their direct booking channels for increased profitability.

Industry Overview in France

The hospitality industry in France has seen a rapid evolution over the last few years, particularly with the rise of digital marketing and technology solutions aimed at improving guest engagement a