Banijay Live has acquired LOTCHI, a producer of immersive live experiences, to expand its portfolio and capitalize on the growing demand for innovative artistic spectacles.

Target Information

Banijay Live has announced the strategic acquisition of LOTCHI, a producer of immersive live experiences and the creator of the acclaimed show LUMINISCENCE. Founded in 2023 by Romain Sarfati, this start-up has swiftly gained recognition in France for its innovative integration of cutting-edge technology, live orchestration, and historical venues to create culturally resonant spectacles. Under the partnership with Banijay Live, LOTCHI aims to expand its global reach by leveraging shared expertise and resources.

LOTCHI's inaugural show, LUMINISCENCE, masterfully combines intricate architecture with video mapping, lighting, and classical music, resulting in memorable experiences that connect with visitors on multiple levels. To date, it has attracted over 350,000 attendees in various French cities, including Paris, Bordeaux, Lille, and Nice. The production's success has sparked conversations with Banijay Entertainment’s team to explore potential extensions into significant landmarks in Spain and Germany.

Industry Overview in France

The live entertainment industry in France has experienced dynamic growth in recent years, driven by an increasing appetite for unique, immersive experiences. Cultural events that blend artistry and history have evolved into po